Question 1

Top SKUs by margin

Accepted Answer

Margin-weighted bestsellers, not just unit-weighted. Example: "Top 20 SKUs by gross margin in the last 30 days, with units sold."

Question 2

Repeat purchase by channel

Accepted Answer

Which acquisition channels produce loyal customers? Example: "Repeat purchase rate within 90 days by acquisition channel for customers acquired in Q1."

Question 3

Stock-out revenue impact

Accepted Answer

Lost revenue estimate from out-of-stock events. Example: "Estimated revenue impact of stock-out events by SKU last month, using prior 30-day sell-through."

Question 4

Paid ROAS by campaign

Accepted Answer

Return on ad spend across platforms and campaigns. Example: "ROAS by paid channel and campaign for the last 14 days, ordered by spend."

Question 5

Cart abandonment

Accepted Answer

Where in the funnel are carts being lost? Example: "Cart abandonment rate by checkout step for the last 7 days."

Question 6

Inventory turn

Accepted Answer

Slow movers and dead stock by location. Example: "Inventory turns by SKU at each warehouse location for the last 90 days."

E-commerce & Retail

Questions you can ask on day one.