Question 1

Cross-channel attribution

Accepted Answer

Per-client view across paid, organic, and email. Example: "For client X, last-touch revenue by channel for the last 30 days."

Question 2

Lead-to-MQL conversion

Accepted Answer

Funnel conversion by campaign with cost per MQL. Example: "Lead-to-MQL conversion rate by paid campaign for the last 30 days, plus cost per MQL."

Question 3

Pacing reports

Accepted Answer

Are in-flight campaigns on track to deliver the contracted impressions? Example: "Current pacing vs target for all active campaigns this month, flagged when below 80%."

Question 4

Audience overlap

Accepted Answer

Where are paid channels competing for the same eyeballs? Example: "Audience overlap between Meta and Google paid for client X this quarter."

Question 5

Creative performance

Accepted Answer

Which creative variants are pulling weight? Example: "Top 10 creatives by ROAS for client X in the last 14 days."

Question 6

Retention-driving content

Accepted Answer

Blog/landing pages that drive return visits. Example: "Landing pages with the highest return-visit rate over the last 90 days."

Marketing Agencies

Questions you can ask on day one.